Course Description:
The first part of the program provides high-level digital marketing theory, with practical suggestions for its
consistent implementation. You will examine the modern consumer and discover how to capture and
convert these prospects into clients. You will dive into an overall online marketing strategy that includes
how to use content to engage consumers.
Using the concept of the Hub and Spokes online marketing model, you will learn how to optimize your
primary web-based presence (your hub) and align your other online marketing activities (your spokes) to
connect with modern consumers and convert them into clients.